“We were the Number One trending topic on Twitter three nights in a row.” Though he was frustrated by the lack of acclaim for the series – “I wish it would have gotten a little more acknowledgement as opposed to just the BET awards and the NAACP awards” – the commercial success of The New Edition story served as a launching pad for another New Edition tour. “It introduced us to a younger audience,” Bivins says. The RBRM tour follows the release in 2017 of The New Edition Story, a three-part biopic on BET that drew almost 30 million viewers. “It’s very explosive for concert goers,” Bivins promises. This fall, Bell Biv DeVoe and Bobby Brown will build on the foundation set at the Amsterdam show by touring the U.S. We were over there mesmerized, saying, ‘That’s the Bobby Brown we know!’ Little did we think we’d ever combine that entity into RBRM.”
“It pushed him to another level of entertainment – he went back to pop lockin’. “It was interesting, because he went on after us, and you could tell he felt like there was some smoke on that stage,” Bell Biv DeVoe’s Michael Bivins remembers. Years ago, Bell Biv DeVoe did a one-off show in Amsterdam with Bobby Brown, their former groupmate in New Edition.
